Building the Future: Netrush's Bold New Agency Vision
I led a pivotal rebranding initiative for Netrush, culminating in the creation of a high-impact agency pitch deck that was essential for driving new business opportunities. To capture the spirit of Netrush’s headquarters near Portland, OR—a city known for its colorful, quirky, and creative areas—I art directed photo shoots of urban environments that reflected the brand’s energy and forward-thinking approach. These visuals, paired with a refreshed brand identity, showcased Netrush’s expanded capabilities and positioned the company as a leader in delivering innovative creative solutions. This pitch deck became a critical tool in securing new clients and scaling the business.
I art directed and led the photography effort for the pitch presentation, working closely with our in-house photographer to establish a clear style and mood while encouraging creative exploration. The resulting imagery transformed mundane office spaces into dynamic visuals, captured light streaks in vibrant nighttime shots, and highlighted unique textures in Portland’s urban landscape, including Hawthorne Street. This collaborative process produced a compelling collection of photos that elevated the pitch presentation, enhancing its impact and resonance.
