Bridging Streetwear Style with the Prestige of Golf
For the up-and-coming streetwear golf brand, STICKITIN, I developed a comprehensive branding package that captures the brand’s essence and bridges the gap between high-end streetwear and the prestigious sport of golf. STICKITIN, a phrase familiar to golfers as an encouraging mantra, "Just stick it in," employs a playful double entendre that resonates with the sport's culture while inviting curiosity.
Timeless, adaptable logo design with a sleek aesthetic.
Through a discovery session with the client, I crafted a series of logo marks designed to ensure adaptability and flexibility across various applications. The primary logo exudes minimalism and sophistication, aligning with STICKITIN’s vision of a high-end aesthetic. Its sleek black and white color palette, paired with a secondary green hue, symbolizes timelessness, the pristine fairways, and the prestige of golf.
Fun, youthful design.
Inspired by the playful separation of the brand name into "STIC KITIN," I collaborated with the client to create a simple stick-figure cat logo. This design nods to the brand's fun, approachable personality and lays the groundwork for a future product line aimed at younger golfers.
