Professional experience

Freelance - Art Director
May 2023 – Present
United States

• Developed a full brand identity for a startup, including logo design, typography, color studies, and photography direction. Conducted market research to shape the branding story and designed packaging and consumer products for a competitive retail market.

• Conducted market research and persona development to craft data-informed brand positioning strategies, ensuring targeted messaging that resonated with key audiences.

• Monitored social media and design trends, leveraging insights to refine campaign strategies and deliver engaging, forward-thinking visual content.

• Created sales enablement materials for an AI startup, improving pitch effectiveness and supporting new client acquisitions.

• Designed pitch materials that successfully reinforced brand narratives and enhanced client confidence, contributing to increased client acquisition and retention.

Netrush - Art Director / Designer
May 2023 – July 2023
Vancouver, Washington

• Worked closely with the Chief of Growth on new business initiatives, creating experiences that allowed consumers to fully interact with products for immersive engagement.

• Revamped brand presence in two weeks by establishing new brand guidelines, updating deck templates, and redefining typography, color, and image usage. Increased brand consistency across all materials, leading to more cohesive client presentations and stronger engagement.

• Mentored team members on design best practices, fostering stronger collaboration and alignment with business objectives. Improved workflow efficiency and elevated project outcomes through strategic guidance and creative innovation.

• Partnered with stakeholders to build a creative services division, expanding business capabilities by offering strategic marketing and design solutions tailored to both new and existing clients.

• Art directed photoshoots to produce high-quality images and compelling creative assets that strengthened brand storytelling and enhanced marketing initiatives, ensuring a seamless balance between artistic vision and strategic execution.

TSAM World - Founder / Creative Director
September 2020 – January 2023
Seattle, Washington

• Directed photo and video shoots to craft visually compelling narratives, strengthening brand identity and increasing audience engagement by 30% within one year.

• Led A/B testing on copy and visuals for social media campaigns, analyzing performance over six months to optimize content, resulting in a 12% increase in social media engagement.

• Managed campaigns across social media platforms (Instagram, Facebook, TikTok, Pinterest) and email channels, driving consistent growth in audience engagement over two years.

• Launched and marketed debut clothing collections, building a premium sustainable brand through strategic storytelling, creative campaigns, and consumer-driven insights.

• Directed and edited video shoots, handling full post-production to create dynamic social media and website content that strengthened brand storytelling.

Independent Contractor - Art Director/Designer
January 2018 – May 2022
Seattle, Washington

• Led the development of print and digital marketing materials, ensuring cohesive brand storytelling and strategic alignment to strengthen market presence.

• Designed and executed paid advertising campaigns and organic social media strategies, crafting compelling visuals and messaging to elevate brand engagement across multiple platforms.

• Created tailored sales decks and visually engaging data representations, transforming complex information into clear, persuasive narratives that strengthened audience engagement and client confidence.

POSSIBLE - Art Director
July 2015 – January 2018
Seattle, Washington

• Led and inspired creative teams, fostering a collaborative environment that nurtured innovation and resulted in high-quality, customized marketing campaigns.

• Mentored designers, cultivating a creative culture that elevated design standards, encouraged professional growth, and drove excellence in execution.

• Presented visionary concepts and strategic plans to clients, effectively translating ideas into compelling narratives that strengthened partnerships and drove creative alignment.

• Collaborated with cross-functional teams to ensure seamless design execution, upholding a unified vision from initial concept to final delivery.

• Directed website designs, brand refreshes, and digital marketing strategies for high-profile accounts, enhancing brand presence and strengthening market positioning.

POSSIBLE - Senior Graphic Designer
January 2013 – July 2015
Seattle, Washington

• Chosen for high-profile RFP projects, including Volkswagen and Revlon, where I developed compelling design concepts that elevated brand narratives and played a key role in securing new business.

• Collaborated with cross-functional teams to craft immersive digital experiences and dynamic social media campaigns, ensuring visually engaging and strategically aligned brand storytelling.

• Worked closely with developers to produce design assets and redlines, ensuring seamless execution and maintaining visual integrity across digital platforms.

• Developed compelling RFP concepts that showcased the agency’s creative expertise, effectively demonstrating capabilities and reinforcing client confidence in our strategic vision.

ZAAZ - Senior Graphic Designer
November 2011 - July 2015
Seattle, Washington / On-site

• Conceptualized and led the redesign of AudiUSA's YouTube Channel, earning a Silver ADDY Award for excellence in luxury brand innovation.

• Developed RFP concepts for Coca-Cola and Revlon, strengthening the agency’s competitive positioning. Fostered a strong client relationship with Pella Windows & Doors while contributing design expertise for global brands including Microsoft, ZICO, IHG Hotels & Resorts, Skype, and more.

POP - Graphic Designer
September 2010 - November 2011
Seattle, Washington

• Led design efforts as the sole designer on the Nintendo account, concepting and collaborating with developers to successfully launch multiple game sites simultaneously. Delivered high-quality, engaging experiences under tight deadlines in a fast-paced environment.

  • Designed game sites for iconic Nintendo titles, including StarFox 64 3D, Professor Layton and the Last Specter, Super Mario 3D Land, Tetris Axis, and Mario Kart 7 for 3DS, crafting visually immersive experiences that aligned with Nintendo’s brand identity.

• Contributed to major campaigns and site designs for global brands, including Target, EA (Dead Space 2), Roundabout Theatre Company, Pokémon Black & White, Fluke Networks, and Xbox Kinect—demonstrating adaptability and creative excellence across diverse industries.

• Partnered closely with developers to ensure seamless functionality and polished user experiences across Flash and HTML platforms, maintaining design integrity and enhancing interactive engagement.

Summit Projects - Graphic Designer
July 2008 - August 2010
Hood River, Oregon

• Enhanced Nike Golf's online presence by updating the homepage on Sunday evenings to celebrate victories by Nike- sponsored athletes. Delivered seamless, timely updates that spotlighted "what's in the bag" content, ensuring an engaging and up-to-date user experience after each win.

• Led the design of the Tiger Woods Platinum clothing line microsite, crafting a premium user experience that embodied Nike Golf’s luxury aesthetic and strengthened brand affinity.

• Concepted and led the design of the Yogi Tea Well-Wishes microsite, crafting a heartfelt and interactive user experience that encouraged meaningful connections. Designed a dynamic interface that adapted to the time of day, enhancing engagement and personalization.

Core skills

Proficient in Adobe Creative Suite, Figma, and other industry-standard design tools. Skilled in creating social media content, advertising campaigns, and digital art. Expertise in art direction, layout design, project design, and managing design projects. Strong ability to collaborate effectively, with exceptional interpersonal skills, leadership, and team management capabilities. Knowledgeable in design systems, brand design, and omnichannel strategies. Experienced in quality assurance, trend analysis, and emerging technologies. Committed to meeting customer needs with strategic thinking. Proficient in Microsoft Office, Google Slides, and illustration, with an understanding of HTML and CSS. Capable of art directing animation and staying informed on industry trends.

Education

Art Institute of Portland
June 2005 - September 2007
Bachelor of Science - Graphic Design
GPA 3.5

Awards

American Advertising Awards - Silver ADDY - 2012
Our groundbreaking AudiUSA YouTube Channel project, featuring a first-of-its-kind parallax and interactive design, received a Silver ADDY Award for innovation in design and development.