Professional experience

Freelance - Art Director
August 2023 – Present
United States

• Developed a comprehensive brand identity for a startup, including logo design, typography, color studies, and photography direction, while also designing branded consumer products to ensure a cohesive visual narrative and strong market presence.

• Conducted in-depth market research and persona development to define strategic brand positioning, crafting data-driven messaging that resonated with target audiences.

• Designed high-impact sales materials for an AI startup, enhancing pitch effectiveness and client acquisition through compelling visual storytelling.

• Provided branding consultation for a tech startup, refining typography, color palettes, and imagery to position the brand as an industry innovator in a competitive market.

Netrush - Art Director / Designer
May 2023 – July 2023
Vancouver, Washington

• Art directed photoshoots to establish Netrush’s creative agency identity, developing a distinctive and scalable visual language that strengthened brand positioning.

• Led the creation of visually compelling assets that enhanced marketing strategies and reinforced Netrush’s value proposition for both new and existing clients.

• Provided creative direction that supported business growth through tailored branding and marketing solutions.

• Established a cohesive design framework that aligned with the company's evolving service offerings, ensuring long-term brand consistency and engagement.

• Collaborated closely with the Chief of Growth on strategic business initiatives, designing immersive consumer experiences that deepened product interaction and engagement.

TSAM World - Founder / Creative Director
September 2020 – January 2023
Seattle, Washington

• Directed high-impact photo and video shoots, crafting compelling brand narratives that increased audience engagement by 18% within one year.

• Executed A/B testing on copy and visuals for paid and organic social media campaigns, refining high-performing strategies that boosted social media engagement by 12% in six months.

• Developed and managed multi-channel digital campaigns (social media and email), driving sustained audience growth and brand awareness over two years.

• Analyzed market trends and consumer insights to refine branding, pricing, and product development strategies, successfully launching debut collections and establishing a premium sustainable fashion brand within one year.

• Led video production and post-production workflows to create dynamic content for website and social media, enhancing brand storytelling and online engagement.

Independent Contractor - Art Director/Designer
January 2018 – May 2022
Seattle, Washington

• Led the conceptualization and execution of landing pages, high-impact print materials, and motion design direction, crafting brand-aligned visuals that elevated audience engagement and reinforced storytelling.

• Designed cohesive print and digital marketing assets, strengthening brand identity and visual consistency across multiple touchpoints, leading to increased audience engagement and brand recall.

• Developed customized sales decks and visually compelling data representations, transforming complex information into persuasive narratives that drove client confidence, informed decision-making, and stronger sales outcomes.

• Consulted on a rebrand, establishing a strategic brand framework that enhanced brand recognition, client awareness, and market positioning, resulting in greater visibility and competitive differentiation.

POSSIBLE - Art Director
July 2015 – January 2018
Seattle, Washington

• Partnered with the data analytics team on A/B testing for Pella’s homepage and campaigns, leading to a successful redesign based on insights that simplified the homepage, reduced user drop-off, and improved engagement with product content.

• Led and inspired creative teams, fostering a collaborative, innovation-driven culture that produced high-quality, customized marketing campaigns aligned with client objectives.

• Mentored and guided a team of 4 designers, fostering creative growth and elevating executional standards. Played a key role in enhancing design outcomes, improving team cohesion, and promoting professional development within the team.

• Presented strategic creative concepts to clients, translating visionary ideas into compelling narratives that strengthened client partnerships and ensured creative alignment.

• Directed website design, brand refreshes, and digital marketing strategies for high-profile accounts, enhancing brand visibility, engagement, and market positioning.

POSSIBLE - Senior Graphic Designer
January 2013 – July 2015
Seattle, Washington

• Chosen for high-profile RFP projects with Volkswagen, Revlon, and Coca-Cola, crafting compelling visual narratives that strengthened brand positioning and contributed to securing major business partnerships.

• Established cross-functional team partnerships to develop immersive digital experiences and high-performing social media campaigns, ensuring compelling, strategically aligned brand storytelling.

ZAAZ - Senior Graphic Designer
November 2011 - July 2015
Seattle, Washington / On-site

• Redesigned AudiUSA's YouTube channel, pioneering a first-of-its-kind parallax and fully interactive experience that redefined luxury brand engagement. This groundbreaking project pushed design and development boundaries, earning a Silver ADDY Award for innovation.

POP - Graphic Designer
September 2010 - November 2011
Seattle, Washington

• Led design efforts as the sole designer on the Nintendo account, collaborating with developers to concept, design, and launch multiple game sites simultaneously. Delivered high-quality, engaging digital experiences under tight deadlines in a fast-paced environment.

  • Designed game sites for iconic Nintendo titles, including StarFox 64 3D, Professor Layton and the Last Specter, Super Mario 3D Land, Tetris Axis, and Mario Kart 7 for 3DS, crafting visually immersive experiences that aligned with Nintendo’s brand identity.

• Designed digital campaigns and interactive experiences for Target, EA, and Pokémon, demonstrating creativity and adaptability across diverse industries.

Summit Projects - Graphic Designer
July 2008 - August 2010
Hood River, Oregon

• Concepted and led the design of the Yogi Tea Well-Wishes microsite. Designed a dynamic interface that adapted to the user's local time, seamlessly shifting visuals to reflect different times of the day, enhancing personalization and engagement.

• Led the design of the Tiger Woods Platinum clothing line microsite, creating a premium digital experience that reflected Nike Golf's luxury aesthetic and strengthened brand affinity.

Core skills

Strategic Direction & Project Management:
Experienced in leading design projects from inception to completion with project management skills, ensuring strategic direction aligns with client goals. Known to effectively identify challenges and deploy solutions that enhance project outcomes.

Client Relationships & Communication:
Skilled in building strong client relationships and maintaining effective communication. Proficient in articulating project visions and executing detailed, client-focused solutions with attention to detail.

Design Execution & Software Proficiency:
Highly skilled in digital design, utilizing industry standard design software such as Adobe Creative Suite and Figma to create visually compelling marketing methods and branding solutions. Quick learner with the ability to adapt to new software and design trends.

Innovation & Collaboration:
A detail-oriented professional who thrives in collaborative settings, innovating creative solutions that enhance project and marketing effectiveness.

Operational Efficiency:
Entrepreneurial mindset with a track record in multitasking across high-stake projects, delivering quality outcomes under pressure. Known for flexibility in adapting to new challenges and a quick learner of complex systems.

Team Integration:
Integrates well within cross-functional teams, bringing a mix of motivation, reliability, and a team-oriented approach to each project, ensuring seamless workflow and execution.

Education

Art Institute of Portland
June 2005 - September 2007
Bachelor of Science - Graphic Design
Relevant coursework:
Grid Systems, Typography, Color Theory, Illustration, Packaging, Branding, Web Design, Photography, History of Material Culture (Textiles, architecture, furniture design)
GPA 3.5

Awards

American Advertising Awards - Silver ADDY - 2012
Our groundbreaking AudiUSA YouTube Channel project, featuring a first-of-its-kind parallax and interactive design, received a Silver ADDY Award for innovation in design and development.

Additonal

Currently expanding skill set to include emerging AI tools and 3D software, such as Adobe Firefly, MidJourney, ChatGPT, and Blender, to enhance creative capabilities and digital innovation.

Proactively engaging with new technologies to stay at the forefront of design trends and applications. Dedicated to continuous learning and applying cutting-edge tools in design projects.