Founding a Luxury Fashion Brand Rooted in Elegance and Ethics
As the founder of TSAM World, a women’s luxury clothing brand inspired by enduring family values and a passion for design, I led every aspect of the brand’s creation. From designing the logo, color palette, and website to creating every piece in all of the collections, I established a cohesive identity that reflects the brand's dedication to elegance and ethical practices. I also spearheaded the production of product branding elements, including woven labels, hangtags, and suit hangers, while ensuring the use of sustainable materials. Additionally, I executed all email marketing and social media campaign strategies, driving engagement and building the brand’s presence. TSAM World was my inaugural entrepreneurial venture, blending creativity, craftsmanship, and responsibility.
Adapt Collection
The Adapt Collection embodies resilience and flexibility, drawing inspiration from my journey transitioning into a new industry. After years of adapting to client challenges in the agency world, I applied the same mindset to overcome the obstacles of developing and launching my first collection. Each piece reflects the creativity and determination it takes to navigate the unknown, making "Adapt" the perfect name for this debut collection.
Resort Collection: A Lush Tribute to Home and Heritage
The Resort Collection draws inspiration from the vibrant beauty of Hawaii and my hometown of Mo‘ili‘ili, where I grew up surrounded by fragrant flowers, lush greenery, and citrusy oranges in my grandparents’ yard. Each piece reflects the essence of island life, crafted with sustainable linen fabrics, recycled wood dust buttons, and deadstock materials. This collection is a celebration of heritage, nature, and conscious design.
Happy Hour Collection: From Desk to Drinks in Style
The Happy Hour Collection was designed to effortlessly take you from office hours to happy hour and beyond. Crafted with a blend of sustainable and deadstock fabrics, these versatile pieces reflect both style and responsibility. The collection’s hues—Pink Lady, Sangria, Cosmopolitan, Mai Tai, and Manhattan—are inspired by classic cocktails, making it a chic nod to life’s celebratory moments. Perfect for every occasion, it’s a toast to timeless fashion with a sustainable twist.
Creative Direction: Bringing the Brand to Life
As the Creative Director for each collection shoot, I worked closely with a Los Angeles-based team of professionals, including a fashion photographer, hair and makeup artist, and stylist, to execute the brand’s vision. I collaborated with the photographer and modeling agencies to select the perfect models, ensuring each shoot embodied the essence of the collection. Additionally, I partnered with a videographer to produce engaging content for social media and the web, creating a cohesive visual narrative that elevated the brand’s presence.
