TSAM WORLD
Apparel design and branding
Role / Entrepreneur
TSAM World is a women's luxury clothing brand inspired by enduring family values and a lifelong devotion to design.
As my inaugural business endeavor, I spearheaded the creation and establishment of critical brand elements, including the logo, color palette, and website. In addition, I oversaw the production and implementation of product branding elements such as woven labels, hangtags, and suit hangers to provide a distinctive identity to the line.
ADAPT COLLECTION
The process
Conducting thorough market research was the first step to gather essential data on the latest color trends for each collection. Subsequently, I proceeded to create rough sketches for each piece in the collection. Upon finalizing the sketches, I meticulously developed tech sketches, which were then forwarded to the pattern maker for production.
In close collaboration with the sourcing manager, I actively engaged in sourcing sustainable fabrics and trims, prioritizing ethical practices throughout the process. To ensure impeccable fit and design, in-person fittings were conducted in Los Angeles, followed by the completion of final samples.
To showcase each collection piece in its best light, I orchestrated a comprehensive fashion photoshoot, involving a skilled team consisting of a fashion photographer, stylist, hair and make-up artist, and a talented model. The result was a visually captivating representation of each collection that highlighted its unique essence.
RESORT COLLECTION
