Pella
Home Page Redesign
Role / Sr Designer
The home page of Pella underwent a redesign to align seamlessly with the Perfectly Beautiful print campaign. Following months of A/B testing, our team implemented a mobile-first approach, effectively transposing the essence of the print concept into Pella's digital landscape. The outcome was a premium and contemporary website design that exudes a modern appeal.
PELLA INSYNCTIVE SMART HOME EXPERIENCE
Role / Art Director
As the Art Director for Pella’s Insynctive smart home technology, I led the creative vision for an interactive 3D video tour, designed to immerse users in a fully-equipped smart home. Collaborating with a 3D motion designer, I directed the creation of a visually engaging, virtual home walkthrough, showcasing the strategic placement of Insynctive devices throughout the space. This seamless tour was integrated into the Insynctive microsite and adapted for banner ads, offering users a compelling look at how the technology enhances everyday living.