Well-Wishes Microsite: Sending Thoughtful Connections

The Well-Wishes microsite was designed to create a unique and heartfelt online experience for users to send personalized messages to loved ones. The site’s appearance changed based on the time of day (morning, midday, evening, or night) a user visited, adding a dynamic and engaging visual element. Senders could compose a personalized well-wish and select a tea sample to be mailed to the recipient. Recipients were notified via email of the special message, which would animate on the site, creating a warm and thoughtful experience that fostered meaningful connections.

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Crafting Dynamic Online Experiences for Nike Golf